TikTok (Android l iOS l Web) has become a real fever and this is nothing new for anyone. The Chinese social network is a cradle of viral videos that, in a short time, took over major platforms such as Instagram, Twitter, and even Facebook. Every day, more users decide to subscribe to the videos. But not everyone knows details about its history. For that reason, today you will know more about this social network, how it works, and some interesting facts about it. Check out! 

What is TikTok 

TikTok is a media app, made for sharing short videos. In it, you can create voiceovers and make fun edits, such as inserting emojis, and filters, speeding up, and pausing the recording. Something very similar to what Vine once was. Its popularity began in China, where it is known as Douyin. There, several artists managed to achieve success thanks to the application. 

The phenomenon began in 2016 and a year later its market had already expanded beyond Chinese borders. In 2018, TikTok managed to surpass Instagram and Facebook as the most downloaded social network in the world. In the first quarter of 2019, it is second only to WhatsApp. This is thanks to its consolidation in the American market and popularity in China. 

How does TikTok work 

TikTok, available on the App Store and Google Play, allows you to create fun and graphic-rich videos in a fun, practical, and light way. By allowing only short videos, the engagement potential of this content is great and capable of having a high reach.  

For beginners, it is possible, in the first access, to see the most popular videos, and suggestions of pages to follow. But you can discover users and hashtags and follow them. What captivates and popularizes TikTok so much is its features. Thanks to them, it is possible to create creative content, which is essential in any company's digital strategy. 

7 facts about TikTok 

For those who are already familiar with the TikTok app, you know that it is ideal for passing the time, seeing new trends among young audiences, and exploring the creative skills of dance, sync, and others. No wonder this is the fastest-growing social network in the world. If you are a user or just curious, check out some facts that were part of the trajectory of this social network, whose rise surprised not only experts but also Internet users, from Centurylink internet, for example. 

1. TikTok once had another name: If you follow online content producers, you may have heard of Musical.ly. In November 2017, this social network, whose purpose was primarily to create lip-syncing videos, was acquired by ByteDance, which updated the app's recommendation engine. In August 2018, the Chinese company abandoned the old name to make way for TikTok, merging the two apps and integrating their features. The users and videos created in the app, in this way, were all migrated to the new platform. 
2. Use of Advanced artificial intelligence: ByteDance is a company that specializes in artificial intelligence and their work also includes big data analysis to understand user behavior. This has been applied to the TikTok app in a way that makes it possible to find out which videos are most likely to generate views and go viral, which is very helpful in keeping your users, the so-called tiktokers, using the platform. And yet, artificial intelligence is used both for those who watch the videos and for the people who produce them.
3. Censorship: Although quite popular, TikTok has already been censored in India and Indonesia, which have temporarily banned downloads or restricted access to the app due to content concerns. Another case of censorship was when the platform itself blocked videos that denounced the violation of human rights in China.
4. Monetization: Tik Tok has become yet another tool that allows digital influencers to work with brands, showing more “real” content. Among its main values are the visual experience of products and the power of interaction through promotion. This is because its ability to make a video viral is much greater than that of other social networks. That is, brands can look for famous or creative profiles with monetization proposals. 
5. Different languages: TikTok has achieved enormous popularity worldwide, being active in over 150 countries. Precisely for this reason, the platform is available in 75 languages. In addition, for the eastern audience, more specifically in China, there is a separate version of the app, called Douyin, which users there are much more familiar with, and which is even a juvenile craze. 
6. Exponential profit: TikTok has seen its revenue increase by 310%, raising over $8 million in the first half of 2019 alone. ByteDance, which was founded in 2012 in China, is now the most valuable startup in the world, with a rating of over 75 billion dollars. 
7. Average TikTok Users: TikTok is designed to target a teen audience, under the age of 18. He currently has 800 million monthly active tiktokers worldwide, of which 41% are aged between 16 and 24, according to research. 20% of its audience is concentrated in the 13-19 age group. Another interesting fact is that about 80% of the platform sessions are Android users.

Investing in TikTok is a great idea 

After this roundup of information about the fastest growing social network in the world, you may still be wondering if it is worth thinking about a strategy aimed at it, right? If you still need a little nudge to make sure you do, TikTok is well worth investing in. 

Not only because of its popularization power but also because it is very easy to use, allowing you to create creative videos without much investment and with high viral power. This attracts the public and companies, of course. Therefore, you can expand your image and that of your company by always being on top of major trends. 

f there is still any doubt for you, know that many people have already tested and approved the app. Before becoming popular in the world, the app was improved in China, with features and security improvements, and then expanded to the rest of the planet. Anyway, there's no reason not to think about TikTok to advertise your company. And speaking of news on the internet, by Internet providers, you certainly already know what Instagram's video tool is: IGTV.