By CleverPing
- min read
TikTok (Android l iOS l Web) has become a real fever and this is nothing new for anyone. The Chinese social network is a cradle of viral videos that, in a short time, took over major platforms such as Instagram, Twitter, and even Facebook. Every day, more users decide to subscribe to the videos. But not everyone knows details about its history. For that reason, today you will know more about this social network, how it works, and some interesting facts about it. Check out!
TikTok is a media app, made for sharing short videos. In it, you can create voiceovers and make fun edits, such as inserting emojis, and filters, speeding up, and pausing the recording. Something very similar to what Vine once was. Its popularity began in China, where it is known as Douyin. There, several artists managed to achieve success thanks to the application.
The phenomenon began in 2016 and a year later its market had already expanded beyond Chinese borders. In 2018, TikTok managed to surpass Instagram and Facebook as the most downloaded social network in the world. In the first quarter of 2019, it is second only to WhatsApp. This is thanks to its consolidation in the American market and popularity in China.
TikTok, available on the App Store and Google Play, allows you to create fun and graphic-rich videos in a fun, practical, and light way. By allowing only short videos, the engagement potential of this content is great and capable of having a high reach.
For beginners, it is possible, in the first access, to see the most popular videos, and suggestions of pages to follow. But you can discover users and hashtags and follow them. What captivates and popularizes TikTok so much is its features. Thanks to them, it is possible to create creative content, which is essential in any company's digital strategy.
For those who are already familiar with the TikTok app, you know that it is ideal for passing the time, seeing new trends among young audiences, and exploring the creative skills of dance, sync, and others. No wonder this is the fastest-growing social network in the world. If you are a user or just curious, check out some facts that were part of the trajectory of this social network, whose rise surprised not only experts but also Internet users, from Centurylink internet, for example.
After this roundup of information about the fastest growing social network in the world, you may still be wondering if it is worth thinking about a strategy aimed at it, right? If you still need a little nudge to make sure you do, TikTok is well worth investing in.
Not only because of its popularization power but also because it is very easy to use, allowing you to create creative videos without much investment and with high viral power. This attracts the public and companies, of course. Therefore, you can expand your image and that of your company by always being on top of major trends.
f there is still any doubt for you, know that many people have already tested and approved the app. Before becoming popular in the world, the app was improved in China, with features and security improvements, and then expanded to the rest of the planet. Anyway, there's no reason not to think about TikTok to advertise your company. And speaking of news on the internet, by Internet providers, you certainly already know what Instagram's video tool is: IGTV.